News - Developing the strengths
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Metall-FX is great at developing new ideas. The company has produced a solid metal finish that can be applied to almost any surface - even a face! metal surfaces are heavy and expensive. Metall-FX’s process is both much lighter and still durable. The business is very flexible and looks to meet the needs of its customers. Many of them have individual so Metall-FX provides a personalised service and products. Not only does it supply its solid metal finish to customers with different needs but its research team will work on new types of products when people come with new sorts of problems. The company is always looking for solutions which work and are cost effective. Research and development is a high priority for Metall-FX. Just think… Why do you think that providing a personal service is important to Metall-FX? Why do you think research and development is important to Metall-FX? Why is it important that the solutions are cost effective? How does strong research and development affect the future of a business? Next steps Metall-FX has made a successful start. It has the finance it needs. It has developed a good customer base - and they keep coming. So what next? The company wants to expand and the people involved have looked carefully at their strengths, , opportunities and threats. SWOT analysis really helps businesses to plan their future.
R&D is clearly a strength. Once the process has been developed, it can be carried out by other people. R&D, on the other hand, requires special people who think creatively. The staff are also very good at working with customers to ensure they find a solution which needs their needs at a fare price. Just think… Explain how SWOT analysis helps a business make decisions. Carry out a brief SWOT analysis on a business you know - or your school if you can’t think of one. The solution Metall-FX has decided to make the most of its strengths. It is planning to develop the R&D side of the business and outsource the manufacturing process. This means that it can stay in its original premises which can be used for larger scale R&D. They can employ more staff who work with customers and come up with great ideas. Once plans are in place the manufacturing is then carried out by another business in another location. Just think… What advantages does this plan have for Metall-FX? How does it reduce risk? Can you think of any problems that might occur? What should Metall-FX do to avoid them? Other expansion solutions???? Successful businesses are often in search of strategies for expansion. If they want to sell more of their products they might go in for new factories, offices or shops, bigger factories, offices or shops - and more staff. If they want to diversify, they might look at what they are doing and consider the that make sense. Tesco just used to sell food. Now it sells everything the domestic customer can possibly need from food to clothes to household products and insurance. It has certainly . What next…? Just think… What does a business need to carry out either strategy? What are the potential gains and risks of expanding the business to sell more of the same product? What are the potential gains and risks of diversification?
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